"I'm Not Calling You Good Boy" is a meme originating from a viral TikTok video by user @samson.shih.tzu. In the video, a person repeatedly tells their dog, Samson, "I'm not calling you good boy," leading to Samson's adorable and confused reactions. This humorous interaction struck a chord with viewers, and the phrase quickly became a popular meme, often used in image macros and reaction videos. The meme typically features variations of the original phrase, applied to different contexts to humorously express reluctance or refusal. Its widespread appeal lies in the combination of cute pet content and relatable human behavior.